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apa itu SWOT? January 26, 2008

Filed under: strategic — RED @ 5:45 pm

berikut adalah contoh faktor SWOT:

SWOT Checklist

Potential internal strengths

Potential internal weaknesses

Many product lines?

Obsolete, narrow product lines?

Broad market coverage?

Rising manufacturing costs?

Manufacturing competence?

Decline in R&D innovations?

Good marketing skills?

Poor marketing skills?

Good materials management systems?

Poor materials management systems?

R&D skills and leadership?

Loss of customer good will?

Information system competencies

Inadequate information systems?

Human resource competencies?

Inadequate human resources?

Brand name reputation?

Loss of brand name capital?

Portfolio management skills?

Growth without direction?

Cost of differentiation advantage?

Bad portfolio management?

New-venture management expertise?

Loss of corporate direction?

Appropriate management style?

Infighting among divisions?

Appropriate organizational structure?

Loss of corporate control?

Appropriate control systems?

Inappropriate organizational structure and control systems?

Ability to manage strategic change?

High conflict and politics?

Well-developed corporate strategy?

Poor financial management?

Good financial management?




Potential environmental opportunities

Potential environmental threats

Expand core business(es)?

Attacks on core business(es)?

Exploit new market segments?

Increases in domestic competition?

Widen new market segments?

Increases in foreign competition?

Extend cost or differentiation advantage?

Change in consumer taste?

Diversify into new growth businesses?

Fall in barriers to entry?

Expand into foreign markets?

Rise in new or substitute products?

Apply R&D skills in new areas?

Increase in industry rivalry?

Enter new related businesses?

New forms of industry competition?

Vertically integrate forward?

Potential for takeover?

Vertically integrate backward?

Existence for corporate raiders?

Enlarge corporate portfolio?

Increase in regional competition?

Overcome barriers to entry?

Changes in demographic factors?

Reduce rivalry among competitors?

Changes in economic factors?

Make profitable new acquisitions?

Downturn in economy?

Apply brand name capital in new areas?

Rising labor costs?

Seek fast market growth?

Slower market growth?



   Porter’s Five Forces Model (Developed by Michael E. Porter of the Harvard School of Business Administration)

This model focuses on five forces that shape competition within an industry.

  1. The risk of new entry by potential competitors
  2. The degree of rivalry among established companies within an industry
  3. The bargaining power of buyers
  4. The bargaining power of suppliers
  5. The threat of substitute products

Industry Life Cycle Model This model is a useful tool for analyzing the effects of an industry’s evolution on competitive forces. Using the industry life cycle model, we can identify five industry environments, each linked to a distinct stage of an industry’s evolution:

  1. An embryonic industry environment
  2. A growth industry environment
  3. A shakeout industry environment
  4. A mature industry environment
  5. A declining industry environment


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2 Responses to “apa itu SWOT?”

  1. KUSWOF Says:

    KUSWOF thought:

    Before we go through that checklist, we need to know what the real SWOT is. Yes, it is simply defined as Strength-Weakness-Opportunity-Threat. But, that suppose to be an answer from high-school student.

    What is your SWOT?
    My objective here is to assist you how to define SWOT. Strength is what you’re really good at and better than your competitors. Therefore, it’s not only about your specialty. BUT, you must be more special than another special one. As illustration, McD’s burger is their specialty, but Burger King’s is more special. It means that McDonald’s should not mention burger as their strength regardless they’re selling burger. We know who the king is.

    Similar to definition about strength, the interpretations about WOT are:
    Weakness: when you’re worse than your competitors;
    Opportunity: when you could grow that opportunities bigger than your competitors;
    Threat: when you could be damaged by that threat worse than your competitors.

    The problem is everyone could be your competitors either tomorrow or the day after tomorrow. For instance, mobile telephony market is now being penetrated by an aggressive expansion from BlackBerry. Probably, the market leader Nokia would not predict it six months ago since they thought SonyEricsson was destined to follow them. In fact, (1) now Nokia tried to produce a similar product to BlackBerry and (2) BlackBerry and Nokia were not in the same market.

    The conclusions are:
    1. You must be able to define your SWOT.
    2. Everyone could be your competitors anytime which therefore you have to develop yourself continuously.
    3. Please follow SWOT’s checklist above.

    • garisgaris Says:

      thank you for the comprehensive analysis, Mr Kuswof..

      Your definition about strength was interesting..
      Strength shouldn’t be just what we are good at, but more than that what we are better off compared to competitors..
      This brings us to clearer paradigm about what SWOT is…

      looking forward to another great analysis of yours, dude..
      salam super!

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